Archives
August 2008
- Get Your Book Noticed with Television Publicity
- Is there any publishing award which rewards sales?
- Do You Want to Save Time and Money on Editing?
- SO YOU WANNA GET YOUR BOOK PUBLISHED TODAY, HUH!?
- Reviewing Your Ethics
- The Path to Successful Special Sales
- Untapped Potential
- THE Silver Bullet in Sales - Yes Virginia There IS a Silver Bullet
- Book Signing For The Beginner - Is It For You?
July 2008
- Don’t Let This Happen to You! - From The Vault of Publishing Horror Stories
- From Self-Published To Published - The 10 Deadly Sins of Writing a Query Letter
- Sales amateur vs. sales professional
- Bookstore Distribution—Self Publishing Dream come true or The Emperor’s New Clothes?
- Bookstore Distribution – You think that you have problems?
- How to Negotiate a Large Order for Your Book
- Finding Leads (for Free) for Your Cold Calling Campaign
- Five Steps to Successful TV Publicity
- Pole Vaulting Writer's BLOCK
May 2008
- Who Should Write Your Back Cover Copy?
- I want to self-publish a book. Where do I start?
- So, You Wrote a Manuscript; Now What?
- WORD VS. INDESIGN and other common first-time questions from our design customers
- Find Book-Selling Opportunities Everywhere
- Hit or miss does not work in selling
- FROM SELF-PUBLISHED TO PUBLISHED: Is it possible to land a top agent when you've self-published or published independently?
April 2008
- Tap Into the Lucrative Library Market
- The Amazon POD Ultimatum: What Does It Mean To You?
- Is Amazon’s BookSurge Really a Raw Deal?
- Amazon Just Doesn’t Understand Ethics
- Tough Times Never Last But Tough People Do - Overcoming Obstacles, Adversities and Discouragement
- What do you think about Amazon’s announcement that small publishers need to print with their printer in order to be listed on Amazon?
- How to Turn Your Book Signing into a Sell-Out!
- Focus on Non-traditional Marketing
- Publicize Your Novel
- I Just Called to See How Things are Going
- Eight Reasons Why Self-Publishers Fail (And How to Easily Avoid Them!)
- Reaching the Health Food Store Market
March 2008
- What are the steps are involved in Self-Publishing a book?
- 19 Ways to Publicize Your Book
- Sail the Seven Cs to Media Performances
- Online Book Reviews
- The End Is Near - If You Skip the Editing Stage
- Publishing Success How to Eliminate the Roadblocks
February 2008
- Publishing Success Begins Here!
- Do you know any good book printers?
- Goals are Worthless…
- Publicize Via Social Networks
- Fictional Promotion …How To Get Real Broadcast Publicity For Your Make-Believe Book
- Are You Writing a Bulldozer Book?
- Would you like to have customers return again and again to buy?
December 2007
- What do you think of Facebook as a marketing tool for self-published books?
- Get More Publicity For Your Book and Business
- Why Bad Things Happen to Good Titles
- Paid Reviews Provide Opportunities for Self-Publishers and Small Presses
- How the Kindle Will Change Your World
- What’s in Your Subject Line?
- Repeating the same action over and over and expecting different results
October 2007
- 7 Ways to Market Online Using How To Articles
- Did you change your mind about authors buying a single ISBN?
- Sell More Books to Libraries
- Practice Makes Permanent
- The Seven Deadly Sins of Book Promotion
- Cold Calling: A Prep Pep Talk
September 2007
- What do you think about Author House buying IUniverse?
- How to Publicize Your Children’s Book
- Why a Copy Editor Instead of a 10th-Grade English Teacher?
- Take the “Junk” Out of Direct Mail
- How-To Create A Book Marketing Plan (The Smart Way)
- Tips for Becoming More Media-Worthy
- Stand Out From the Crowd with Advanced Article Marketing
August 2007
- What can you tell us of Amazon’s new direct POD service, CreateSpace.com?
- The 5 Best Ways to Get Media Attention for Your Business
- Sales Forecast vs. Fortune Telling
- Publishing—The Raw Truth
- How to Write a Blurb (Back Cover Copy)
July 2007
- The Small Press world loses a very dear friend. We will certainly miss her
- Handling Problems – What to do when a printing job goes bad
- Get More Attention For Your Website: Search Engine Optimization Strategies
- New Rules for Planning
- Offer Freebies to Increase Your Website Traffic
- What to Say to a Bad Telemarketer
June 2007
- 12 Steps to becoming a better print buyer
- What Makes One Book Outsell Another?
- Sell Your Book Without Bookstores
- Will Your Book Sell Itself?
- A Confused Prospect Does Not Buy
- Driving traffic to your door
- GET YOUR BOOK REVIEWED ON AMAZON AND BOOST YOUR SALES
- Market your Books to Reading Groups
May 2007
- How many books can I expect to sell at Book Expo?
- Maximizing Profits and Connections at BEA
- Use Your Sell Phone to Increase Sales
- Assessing Your Future in Self-Publishing
- Press Releases Are Useless
- Boost Your Book Sales By Starting A Blog
- Increase Book Exposure through Author Speaking Engagements
April 2007
- How much does it cost to publish an Illustrated Children’s book?
- Press Releases Are Useless
- Does Media Coverage Translate Into Sales?
- Measuring Your Marketing Success
- What Makes You a Publisher?
- The 15th Annual Writer’s Digest International Self-Published Book Awards
- Mysteries of the ISBN Decoded
March 2007
- How much does it cost to self-publish a book? Part 3
- Five Things Your Best Friend Won’t Tell You
- New Christian Book Award for Small Publishers
- Hints for Conducting Telephone Interviews for Radio Shows
- OK Book with Great Cover Trumps Great Book with OK Cover
- Guarantee Your Publishing Success
February 2007
- How much does it cost to self-publish a book? Part 2
- More Media Attention for Your Book
- Design Crimes
- Press Releases Keep Your Books in the Public Eye
- The Phantom of the Oprah
- Seven Steps to a More Readable Book
- How to Schmooze With Publishers
- What is Selling?
January 2007
- How much does it cost to self-publish a book?
- Creating Your 2007 Special-Sales Plan
- What’s on the Back of Your Book?
- Seasonal Promotion
- GRINDING
- A Book Award Adds Value to Your Book
- Matching, Pacing and Rhythm
December 2006
- Over the past year, thousands of you have read my articles on a variety of aspects of self publishing.
- Get More Media Attention
- Monkey Traps and Marketing
November 2006
- Is there any way to have a children’s book illustrated on a tight budget?
- Mix and Match Your Promotion
- Sixty Day Deadline to New ISBNs
- How Much Do You Know About Writing Press Releases? Take This Quiz
- Web Traffic Strategies for Book Promoters
- 10 Mindsets Book Publishers Must Have To Succeed
- Use Blogs To Create Exposure For Your Book
- From the Queen of Cold Calling - Leaving Messages
October 2006
- Can I buy a single ISBN for my book rather than 10?
- Mix and Match Your Promotion
- When NOT to Publish a Book
- I’m not interested!
- 6 Ways to Get Your Book Proposal Rejected
- Is Your Book Viable?
- Sell More Books: Convert Your Title to an Audiobook
September 2006
- What would you do if you only had $500 to market your book?
- Market Your Book Before it’s a Book
- Learning to Love S&M…(Sales & Marketing)
- The Boomerang Publicity Effect
- Small Markets Add Up to Large Profits
- Writers—Beware of Subsidy Publishers, Vanity Publishers, and Poetry Websites---A Personal Experience Account
- Book Previews Extend Your Marketing Reach
August 2006
- Are book fairs good places to sell books?
- When Your Topic is Timely
- It’s About Timing
- 5 Key Advantages to Starting A Self Publishing Business
- Powerful, Persuasive and Motivating Language
- The Hare, the Tortoise, and Publishing
- The Well-Fed Self-Publisher
July 2006
- Is there ANY Print on Demand Publisher that you like or would recommend?
- Why Small Businesses Fail
- PAR™ for the Book- Marketing Course
- The Quick and Easy Formula for Finding More Readers for Your Book - Part 1
- Boss Mode or Getting Past the Palace Guard
- You are the Expert!
- My Story
June 2006
- The "-ize" Have It
- Do you know why do people buy from you?
- I heard that Author House was ordered to pay $230,000 for a book that they published?
- Five More Things Your Literary Agent Won't Tell You
- Four Basic Questions Every Author Should Answer Before Choosing A Niche Market
- Create Web Movie Trailer for your Book on a Shoe-String
- How do we measure our success?
- Gifts from the Heart
May 2006
- How many books should I print on my first printing?
- Who says there is no use for POD?
- Powerful Podcasting
- Publicize Your Novel
- Power Words
April 2006
- Why can't I make money with a POD Publisher?
- Be a Sought-After Speaker
- The Benefits of Selling to Non- Bookstore Markets
- Getting Your Book on QVC
- To Sign or Not to Sign: Tips on Book Signings
- Ten Golden Rules for Book Marketing Success
March 2006
- How do I find a printer to print my book cost-effectively?
- My printer tells me that the price of paper is increasing so my printing cost is going to rise. Is that true?
- The 14th Annual Writer’s Digest International Self-Published Book Awards
- Create a National Association
- Don’t Just Do Something, Stand There
- Choosing the “Perfect” Service Provider
- Seven Ways To Sabotage Your Self Publishing Success
February 2006
- What are the differences between publishing a trade book and a children's illustrated picture book?
- Setting a Standard
- Use an Email Newsletter to Promote Your Book
- Sell More Books To Airport Stores
- Prospecting Success
- Super Savvy Internet Promotion
- Self Publishing Success and SelfPublishing.com
January 2006
- Is the customer always right?
- Audio Author Showcases – Let your first radio interview be an edited interview (where you control the editing)
- The Power of a Comprehensive Editorial Evaluation
- Book Signings and Book Fairs: How to Sell More Books
- It’s About Timing
- Five Reasons to Self-Publish Your Own Book
- Religious Books Sell!
December 2005
- Solving the Riddle of Book Publicity
- ‘Tis the Season...
- Goals are Worthless
- Successful Email Management for Writers & Publishers
- What’s Behind a Proofread?
- Is Trade Distribution Right For You
- A Word of Thanks
November 2005
- Book Hits New York Times, Wall Street Journal & USA Today Bestseller list in 2 Weeks with No Advertising
- How to Dazzle Potential Publishers With Your Marketing Plan
- Do Your Words Betray You?
- Prioritize Your Prospect List for More Sales
- The Real Writing Life
- So you are thinking about Publish America?
October 2005
- Qualify your Leads
- Art and Discipline (Trust me, you’ll love this)
- How They’ll Find Your Book Online (or) Winning at Search Engine Optimization
- Don’t Just Do Something, Stand There
- Copyedit or Copy Edit?
- Writers Beware! It's a Minefield Out There.
- Are there any Trade Customs that POD Publishers adhere to?
September 2005
- DON’T OVERLOOK BOOKSELLERS ASSOCIATIONS
- Service with a Smile
- POD: Dream or Disappointment?
- Sail the Seven Cs to Media Performances
- Successful Book Tours & How to Plan One
- Finding the Right Manuscript Editor
- New York Times, Wall Street Journal & USA Today Bestseller in 60 Days
- Do you think that self publishing is much of a gamble?
August 2005
- How Authors & Small Publishers can Get Paid On Time
- E-mail Etiquette
- 7 Steps to Children’s Book Success
- The 5 Hottest Ways To Market Your Book With A Website
- Write a How to First
- How to Write More Persuasive Marketing Copy
- Six Things Your Publicist Won’t Tell You
- Copyediting: Laying the Foundation
- Aren’t the various publishing services like Author House and Xlibris just printing services?
July 2005
- 7 Mental Marketing Principles for Authors and Solo Professionals
- The 13-Digit ISBN: What it Means For You
- Talking to a Prospect as if to a Friend
- BEA Blog
- Mid-Brain Marketing
- WBJB Publishing Basics Radio
- Should I buy the printing for my first book directly from a printer to save money?
June 2005
- Stop promoting your books as story ideas
- 3 Reasons Why Publishers Need To InfoMarke
- Amateurs
- Five Things Your Publisher Won’t Tell You
- What is this Publishing Basics Radio I have been hearing about?
May 2005
- Four Benefits of Joining a Publishers Association
- The Gift of Asking
- Sales Tips I Learned from My Cat
- 3 Reasons Why Publishers Need To InfoMarket
- Five Things Your POD Subsidy Publisher Won’t Tell You
- What does the Battle of Normandy and a successfully self-published book have in common?
- Put Off Your Procrastination
April 2005
- To the Ambitious Minister:
- How-To Get Ahead In The World Of Publishing
- There Should Be More to your SEO Consultant Than Rankings
- The Anatomy of a Self Published Best Seller
- Get Into Libraries: Library Approval Plans
- Use Your Sell Phone to Increase Sales
- Will I be able to get my book on Oprah?
March 2005
- Perception is Reality
- USING AN E-MAIL QUERY TO SELL YOUR BOOK OR SCREENPLAY
- Looking for a Literary Sideline to Supplement Your Writing Income? Consider Leading "Bookstore Tourism" Road Trips!
- Why Publicity and Book Sales Don't Add Up
- What Your Literary Agent Won’t Do
- How to Turn Publicity Into Profits
- When can I expect my printer to extend me credit terms?
February 2005
- Planning an Exceptional Book Signing from Start to Finish
- A Virtual Book Tour: Tips for Self-Publishers Interested in Internet Advertising
- SUCCESS: How Long Does It Take?
- How to Find a Literary Agent
- Three Steps to Special-Sales Planning
- Do I really need a professional editor to edit my manuscript?
January 2005
- Networking For Writers
- Publishing Your Own Book of Poetry
- Sell More Books!
- The Five Major Mistakes Self-Publishers Make When Deciding On Website Development
- Viral PR & Fortune Magazine
- Do You Want To Increase Your Sales?
- I have written a children’s picture book. How do I proceed with having it edited and illustrated?
December 2004
- The Wasted, Unproductive Follow Up Call
- COVER YOURSELF
- Year in Review: The Best Book Marketing Tips of 2004
- Review Copies
- Your Marketing Thermometer
- Lessons from the Job Hunt
- I would like to take this holiday season to honor the men and women of the US Military who have given their lives this past year, in service of the country they loved and the freedoms they cherished.
November 2004
- Still Selling Plenty of Books After 10 Years
- Get Rich in Niche Marketing
- Maximizing Conference Benefits
- Maybe you don’t judge a book by its cover…
- Amy Fisher - If I Knew Then…POD Superstar or Vanity Press Deception?
- I appreciate the “Free” copy of Publishing Basics that you offer folks but is there anything else you can do to help the would be publisher learn more about the business?
October 2004
- Viewpoint: Distributors and Wholesalers
- Marketing Your Successful Book
- The 22 Immutable laws of book marketing
- Sell More Books Profitably to Companies
- Get More Customers!
- Ask Ron - When is the best time to print your trade book on an offset sheet fed press?
September 2004
- The Power of Using Books As Brochures
- The Benefits of Media Coaching for Book Authors
- RADIO TALK SHOWS: SUCCESSFUL PROMOTIONS ON A BUDGET
- Promote Your Book with a Juicy Scandal
- How to Do A Low Cost, High Results Book Signing Tour
- Mix and Match Your Promotion
- Ask Ron - What do you think about the future of E-Books?
August 2004
- Summertime Blues
- How To Eliminate Stress by Eliminating Responsibilities: Use a Time Management Chart
- Free Advertising
- The Canyon Ranch Model of Business
- How to Write a Press Release
- What Most Separates Publishers That Are Profitable From Those Who Are Not ?
- What is the best way to sell my book on the Internet?
July 2004
- Advocating for Authors
- Why Bother Submitting to a Publisher
- Notes form the field - How Sales Reps Work
- July 4th Opportunity
- Selling to Specialty Stores
- Hottest Ideas From the Book Expo
- My printer tells me that the price of paper is increasing so my printing cost is going to rise. Is that true?
June 2004
- Writing Your Book is Just the Beginning
- A different kind of connectivity – connecting with people
- FACE OUT
- Eighty percent of success is showing up.
- "The New Book Model"
- Can I print short run color children’s picture books?
- Why can’t I print hardcover color picture books in the US?
May 2004
- Survival Strategies for Entrepreneurs
- Beyond Picture Books - Finding Your Place in Children’s Literature
- How to Utilize Galleys for Best Results
- Sell More Books Through Book Clubs
- Expertizing.com
- Sell More Books Using The Best "OTHER" Strategies
- When is BooksJustBooks.com going to offer more book marketing programs to help small publishers sell books?
April 2004
- The Double-Edged Sword
- Turning words into sales
- What You Should Know About Ghostwriters
- Ignorance Is a Long Way from Bliss
- Getting Readers to Come to You
- Why Companies Will Buy Your Books
- Did you see the front page article in the Media Section of the New York Times last month about subsidy publishing?
March 2004
- Are you in the dark about how to promote your book? Five things you should know.
- Niche Publishing is the path of the future for small and self-publishers.
- TAKE CARE OF YOURSELF Use These Three Life-Tuning Strategies
- Make the Grade in the Academic Market
- The Essentials That New Publishers Need to Know
- What to Expect When You Hire a Designer for Your Book Project.
- Why shouldn't I first try a vanity/subsidy press until my book starts to sell? They say I own all the rights and am free to change at any time.
February 2004
- How To Organize for Tax Time
- Unleash the Potential of Booklets to Sell More Books and Enhance Your Cash Flow
- A 10-Step Program for Becoming a Publisher
- Just Do This and You'll Create A Powerful Book Selling Machine.
- The Hallmark of Selling Through Gift Stores
- Five Secrets 1st Time Authors Need to Know
- If Vanity (Subsidy) publishers like 1st Books are so bad, why doesn’t Writers Digest , write any negative articles about them?
January 2004
- More Stuff We Make Up About Our Prospects
- COMING TO A BUSINESS LIKE YOURS:
- Return of the Lost Client
- March On Over To The Military And Sell More Books
- The Skinny on ISBNs
- New Year Special - Summary of Compensation in the Publishing Field - 5th Edition, 2003
- A reader from last month's "Ask Ron" column states, "I don't believe that it was fair of you, in last month's article, to talk about the average number of books per author sold by 1st Books (77 per title). The average Amway dealer only makes $69 per month and there are some Amway dealers who are millionaires. "
December 2003
- Is Distribution Right for You?
- Conquering the Fear of Fine Print in the Publishing Contract
- Three Strategies for Conquering Your Goals
- Don't Just Do Something, Stand There
- The Skinny on ISBNs
- I am thinking of Self-Publishing my book with 1 st Books. How does their service compare to RJ Communications and www.BooksJustBooks.com ?
- Maximize Profit by Selling Directly To Readers Online
November 2003
- Understanding Search Engines
- DEVELOPING INTUITION TO SUCCEED
- The Power of Why
- How I self-published and made it to The NY Times Best Sellers List
- Map Your Course to Greater Profits
- Thinking Seasonally: How to Sell Your Book Creatively Every Month of the Year
- Can I still get my books printed before the holidays?
October 2003
- Is Online POD Publishing a Good Way to Self-Publish?
- Building Trust
- Special Sales: The Buck Starts Here
- Getting Your Books Distributed
- POD
- Print on Demand: A method of printing or a form of distribution?
September 2003
- Is Online POD Publishing a Good Way to Self-Publish?
- Building Trust
- Getting Your Books Distributed
- POD
- Print on Demand: A method of printing or a form of distribution?
- Special Sales: The Buck Starts Here
August 2003
- Think PR: The Mind of a Publicist
- Trademarks and the Literary Entrepreneur
- Business Burnout
- WRITING LIFE
- Goals are Worthless…
- Book Covers
- Should I be looking outside the U.S. to print my black-and-white book?
July 2003
- Clearing Up the Confusion About Copyright
- Think Like a Producer: A Strategy for Making It in the Media
- No one Faces Rejection More Often than an Author
- A Meeting of the Minds
- The Publishing Game Presents...
- Which trade customs do I need to worry about when I am dealing with the printer?
June 2003
- Publishing Law 101: What You Don’t Know Can Hurt You
- Sail the Seven C's to Media Performances
- Promoting Books @ The Speed of Thought
- The fastest,cheapest, way to sell books part 1
- The Publishing Game Presents...
- How did your co-op booth work out at Book Expo America in Los Angeles? Is exhibiting at Book Expo a good idea for the small press publisher?
May 2003
- Director's Desk: At What Cost? or Does It Pay to Ignore Ingram?
- Guerrilla Marketing for Writers
- How to Make Sure Your Book Will Bring You Financial Success
- The “-ize” Have It
- Distribution to the Booktrade
- The Publishing Game Presents...
- In search of the perfect file: Why are printers starting to require PDF files only for printing?
April 2003
- MAXIMIZE YOUR PUBLICITY BUDGET!
- What is a book coach and how can one help me
- Sell No Book Before It's Time
- Co-operative Book Promotion
- Book yourself a holiday!
- How can I tell if the company who promises to publish my book is a real publisher or just another vanity press publisher trying to take my money? Do I really need an ISBN number?
March 2003
- Sound Strategies with Errol Smith
- Designing Your Books as Sales Aids
- You Can Get There From Here
- How to Price a Book
- Bookstores are terrible places to sell books.
- Is there a difference in appearance between a digitally produced book and one produced by standard offset printing?
February 2003
- New Book Publishing Model
- Library Experiment
- Mine Your Own Business
- Everyone Judges a Book by its Cover
- Editorial: The First Step in Book Marketing
- Questions & Answers about the Publishing Process
January 2003
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